What’s Copy Marketing?

Nassima Zenkouar
2 min readSep 4, 2020

Okay, I see that you are interested in copy marketing

Copy Marketing is the art of getting people to buy things using written words instead of just pictures or sound. The idea is that a person who can write well will be able to persuade others into buying the product better than someone who can’t.

Like any other art, there are many different ways to write copy for marketing. You can advertise based on the benefits of your product or its features and then go into details about what makes it so great. You can use a story about how the product came to be. You can also talk about what makes your company different and unique from its competitors.

Why is Copy Marketing important?

Copy marketing is important because it allows people to have a better idea of what they are buying. It also makes products easier to sell. However, it is important to note that copy marketing comes with a lot of risks. It can be hard for people to determine if the product they are buying really has the features the company claim or whether those benefits are actually real. In addition, copy marketing can be used to fool people into buying things that they don’t really need. It can also lead to false advertising and unethical business practices.

So what really is Copy Marketing?

Copy marketing is the process by which companies use good practices in advertising and branding to generate customer demand that will eventually convert into sales. To better understand the concept of copy marketing, it is important to understand why people buy things.

If we start with the basics, we’ll see it this way. We all have needs. We need food, shelter, clothing and other means of survival. We also have another need. It is the need to feel good about ourselves. This need is universal, and it applies to both humans and animals. It has been with us from the start of time; we cannot change this fact.

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Nassima Zenkouar

You can always edit a bad page, you can’t edit a blank page (Jodi Picoult), explains why a blank page and a full mind all these years has driven me insane.